Cisco employees celebrate the #LoveWhereYouWork Contest by using the Award-Winning AR filter that I brought to life! The filter was created for Instagram and shared on the @WeAreCisco channel during the time of the #LoveWhereYouWork employee contest. It boosted talent brand Instagram Stories engagement by 3-5X average.

The first AR filter was designed to populate “I love Cisco because” at the start; a randomizer flipped through fun answers (with emojis) like “work from home,” “goofy co-workers” and “best CEO evah.” The #LoveWhereYouWork AR filter was shared more than 270 times to employee networks.

The second filter is specific to Cisco’s Grace Hopper Conference, a key recruiting event. Users could virtually “wear” Grace Hopper’s glasses while showing their attachment to Cisco with the organic branding incorporated in the design.