The Alley
In Downtown Los Angeles, we transformed a local coffee shop by giving it a fresh new look. Our design changes involved creating a new logo, menu, and table cards. To establish the brand, we used the original photos of the Alleyway where the shop is situated, drawing inspiration from the railroad tracks that used to run through it.
Table card design, using the original photography of the railroad in the Alley.
Refreshed Menu
The original alleyway that cut through where the cafe is now located.